Tag: film

The black dress: the challenge of the future

 
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Fascination. Elegance. Beauty. A legendary garment and the challenge of the fashion of the future: the black dress.
We have always linked the idea of black color to mourning. After the wars the widows dressed in black and did not choose another color as a symbol of respect for the deceased. However, it was a fashionable color when it ceased to be the symbol of duel.
Cocó Chanel was the revolutionary of the time. After learning sewing at the orphanage in which she grew up, she would never have imagined that she would have so much influence on the fashion world of today. On October 1, 1926, the first black dress was created and it differed from the rest. Its structure was simple, practical and easy to look. It was the dress of the emancipated woman.
Chanel’s idea was to free the woman. And she did, transferring masculine fashion (in particular the Dandee look) and the expressions of men to the feminine fashion. This created a kind of uniform for women, which gave confidence and allowed women to dress well reducing the risk of making mistakes.
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Thanks to me poor girls can dress like the rich ones.

-Cocó Chanel

And Chanel did not believe in wealth. She believed in beauty and cared about what was elegant. And the black dress was (and still is).

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However, Paul Poiret, one of the first fashion designers as we talked about in previous articles, was not very funny about the idea of the black dress. Simply, the Paris fashion dictator did not accept it. So much that when he met Chanel (who was wearing a black dress), Poiret asked: “For whom do you see in mourning?” – to which Chanel replied: for you, gentleman.

From the creation of the first black dress model, creativity flowed through the blood of designers. Why not join the black and white? It was a mixture of colors that went against all trends. And that was its essence. This imagination continues to flow as we have previously seen speaking of Iris Van Herpen, who, along with her first 3D fashion collection, also included the first black dress made in three dimensions.

They were not fashionable days. 1939 was a hard year for Chanel since she closed its meson. Along with the end of the war, the strongest was Christian Dior, who creates a new look in retro style and the black dress returns to resurface having an overwhelming success.

But what about the black dress in the film? The black dress has been an icon of the film in all its senses. That idea that is related to the protagonism of what they call Femme Fatale. Those intelligent and despised women who are not objects, but subjects. They are the dark women of Hollywood. The woman in that black dress had a deadly weapon. It meant she was a fantastic woman, a bad woman. And is that without any doubt, black is a defiant color when it has to be.

Rita Hayworth in Gilda (1946). Lauren Bacall in The Big Sleep (1946) or Marilyn Monroe in The Asphalt Jungle (1950), are some of the femme fatale of the time.

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Lauren Bacall in The Big Sleep

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Marilyn Monroe in The Asphalt Jungle

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Rita Hayworth in Gilda

But certainly, in the 60´s was Audrey Hepburn that would bring the change of the concept of the black dress in Breakfast with Diamonds (1961). She chose that model because she had a different neckline in the back for the first scene of the film. She had the physical, the presence and the posture. She was almost a model. With it, the concept of the black dress changes. We are not talking about a Femme Fatale. Now the one that predominates is the romantic woman, like Audrey.

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Great designers of luxury dresses have taken to their ground a different concept of the black dress. Due to the boom and the concept of the dress in the cinematographic field, many designers went to design their own version of the dress. In particular, in the year 1970, this beautiful dress of Yves Saint Laurent with lacy back full:

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When Cocó Chanel died in 1971, her legacy relegated to the well-known Karl Lagerfeld. The German designer had with Cocó a love-hate relationship. Because she had found the signature look of Chanel and he was in charge of reviving it. But he did, and returned Chanel to the fashion elite.

And later, in 1994, how to forget that black Versace dress worn by Elizabeth Hurley at the premiere of Four Weddings and a Funeral (1994) in London, accompanying Hugh Grant:

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Straight, tight, with sleeves, sleeveless, long, short, with lace, without it, with the back open, closed or even in 3D. Undoubtedly the black dress will always prevail in the fashion world and will continue to amaze us every season. What will be the next black dress that triumphs in the history of fashion?

PRADA: one of the most popular luxury brands

el-diablo-viste-de-prada-20140731073407Last Thursday, the movie The Devil Wears Prada, birth 10 years. On the occasion of its anniversary celebration, there is no better way to reminisce about the film that talking about the brand.
The famous luxury brand was founded in Milan (Italy) in 1913. Its creator was Mario Prada under the name Fratelli Prada (Prada Brothers). However, it was thanks to his granddaughter Miuccia Prada, when the brand became one of the premier international fashion. She did not seem very prepared for the position to occupy; however, she had a sense for  aesthetics exquisite and different.
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The brand began mainly with the production of handbags, luggage and shoes. Later, air travel began to be one of the first transports of this type of clientele. However, customers began to be unhappy because the material used for these bags was walrus skin and was very heavy. Thus, Prada focused more on creating hand luggage and suitcases, but this time leather and waterproof. Under the direction of Miuccia enters the field competence in the same sector: Gucci. Therefore, she decides to give a twist to the production of the brand and is when Prada begins to manufacture its luxury clothes ready-to-wear.
Following the completion of the first backpack by Miuccia, black and waterproof in 1970, arrived in 1985 one of the most emblematic of the history of fashion handbags: its black, classic and simple bag, which in turn was robust and functional. A bag was launched with an entry price quite high but also sold and soon began to have many imitators. The decisive year of the brand was 1989, in which Miuccia presented her first collection of ready-to-wear and was so successful that the brand brought up considerably.
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Already in the 90s Prada was a globally recognized brand, not only for its high prices, but behind them are luxury materials, simple but at the same time we get in love with them. As main colors black, brown, gray, green and cream. All this made the brand has that special appeal and whose essence continues to this day. An exclusive brand season after season has managed to remain the brand to the concept of it.
One of its affiliates (Miu Miu), for younger people and low cost of Prada line, was created in 1992 and acquired Fendi, which then eventually sold to LVMH.
Later, in 2003, Prada began to collaborate with the Spanish firm Puig for the manufacture of perfumes and later in the 2006 is when The Devil Wears Prada premiere, a film starring Meryl Streep and Anne Hathaway. After its premiere, the brand begins to have even more popularity. But however and although it seems a contradiction, the film does not talk about Prada. It was just a way of referring to it as something exclusive.
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"The ugliest collection of Paris"A collection called Liberation from Yves Saint Laurent

From the peplum silhouette to the middle , everything has been done and has done it again a hundred times. And haute couture no longer emits more than homesickness and restraint. As if it were an old lady. I do not care if my clothes evoke the 40´s eyes of the cultivated public. The important thing is that all young girls who didn´t live the time, wanna wear this today.”