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Fendi

Posted on October 18, 2016 by luxuryandvintagemadrid

Adele Casagrande was in charge of giving life in 1918 to the Italian fashion brand Fendi. The brand name originates from her marriage in 1925 with Edoardo Fendi.
There are about 1200 stores worldwide, all with Karl Lagerfeld´s hands, the creative director of the brand.
Clothing ready-to-wear, perfumes, sunglasses and watches are some of their products and they all belong to the LVMH group.

karl-lagerfeld-and-fendi-sisters — Fendi sisters and Karl Lagerfeld

Together with his 5 daughters (Paola, Anna, Franca, Carla and Alda) his first business was born in the 60s and sold primarily skin handbags and worked by hand. Adele inculcated from the outset the idea that “the family united will never be defeated”, being them responsible for carrying out the brand logo, the double F, one of the most famous and prestigious brands worldwide.

Together, the five, you complement one another wing; separate … I don´ t know what to say

-Adele Casagrande

The brand is proud to have presented one of the first bags it at the time, and now has more than 600 versions. His name is Baguette, and every season is renewed for between about 30 and 40 new versions. Until 2007 and they have sold more than 800.00 copies. Its creator was at the request of Lagerfeld, Silvia Fendi, daughter of Anna Fendi.

The idea was to make a beautiful little bag for the day; something very Roman, probably: go out and break a rule. It was not functional at all, was small and went against the dominant aesthetic

-Silvia Fendi

Such was the success of the bag that Sharon Stone, Jennifer Lopez and Sarah Jessica Parker have been some of the lucky ones to have this bag. And it is that as stated by Silvia own:

Me gusta pensar que nuestro bolso es algo que guardas para dárselo a tu hija, que se trata de un objeto más que de un simple bolso

-Silvia Fendi

PRADA: one of the most popular luxury brands

Posted on October 13, 2016 by luxuryandvintagemadrid

Last Thursday, the movie The Devil Wears Prada, birth 10 years. On the occasion of its anniversary celebration, there is no better way to reminisce about the film that talking about the brand.
The famous luxury brand was founded in Milan (Italy) in 1913. Its creator was Mario Prada under the name Fratelli Prada (Prada Brothers). However, it was thanks to his granddaughter Miuccia Prada, when the brand became one of the premier international fashion. She did not seem very prepared for the position to occupy; however, she had a sense for aesthetics exquisite and different.

The brand began mainly with the production of handbags, luggage and shoes. Later, air travel began to be one of the first transports of this type of clientele. However, customers began to be unhappy because the material used for these bags was walrus skin and was very heavy. Thus, Prada focused more on creating hand luggage and suitcases, but this time leather and waterproof. Under the direction of Miuccia enters the field competence in the same sector: Gucci. Therefore, she decides to give a twist to the production of the brand and is when Prada begins to manufacture its luxury clothes ready-to-wear.
Following the completion of the first backpack by Miuccia, black and waterproof in 1970, arrived in 1985 one of the most emblematic of the history of fashion handbags: its black, classic and simple bag, which in turn was robust and functional. A bag was launched with an entry price quite high but also sold and soon began to have many imitators. The decisive year of the brand was 1989, in which Miuccia presented her first collection of ready-to-wear and was so successful that the brand brought up considerably.

Already in the 90s Prada was a globally recognized brand, not only for its high prices, but behind them are luxury materials, simple but at the same time we get in love with them. As main colors black, brown, gray, green and cream. All this made the brand has that special appeal and whose essence continues to this day. An exclusive brand season after season has managed to remain the brand to the concept of it.
One of its affiliates (Miu Miu), for younger people and low cost of Prada line, was created in 1992 and acquired Fendi, which then eventually sold to LVMH.
Later, in 2003, Prada began to collaborate with the Spanish firm Puig for the manufacture of perfumes and later in the 2006 is when The Devil Wears Prada premiere, a film starring Meryl Streep and Anne Hathaway. After its premiere, the brand begins to have even more popularity. But however and although it seems a contradiction, the film does not talk about Prada. It was just a way of referring to it as something exclusive.

J.W Anderson: the prodigy child of the catwalk

Posted on September 21, 2016 by luxuryandvintagemadrid

You can make it whatever you want.

-J.W.Anderson

Born in 1984 in Magherafelt, Northern Ireland, he has been the “prodigy child” of British catwalk becoming one of the bets of LVMH and creative director of Loewe brand. Like most many young, since he was a kid, he wanted to be an actor, and after making several courses of interpretation decided to get into the fashion world.

As soon as he graduated from the London College of Fashion he began working with Prada as visual merchandiser and decided to launch its own brand starting with masculine design for years later began designing for women.

Revolutionizes the world of fashion with effeminate designs for men and masculine designs for women, becoming the best in recent years: “When designing for me there is no difference between doing it for men or women.” – confirmed for Vogue . This is how won the award for emerging designer at the British Fashion Awards: a collection for Versus, one for Topshop and a position as creative designer Loewe.

“I am excited to join Loewe, one of the oldest luxury brands in the world, specializing in leather goods, and which I found exceptional craftsmanship combined with purity and lightness”. He added: “. When I think of Loewe, the Spanish think of hand, which is dedicated and passionate. There is a different way of doing bags. Unique, rough and full of strength.”.

After the arrival of designer to the brand in 2013, he said in an interview that sales of the brand exceeded 380%. Much of this credit goes not only leads garments. But largely to accessories, as it is beginning to compete with traditional signature models such as the Amazona bag after creating his bag Puzzle, exceeding its sales by 27%.

Modelo Amazona de Loewe