Gianni Versace S.p.A. known as Versace, has become a world leader in the fashion world thanks to its creator, Gianni Versace, who was born in Calabria (Italy) on December 2, 1946.
At the age of 20 he began designing clothes for her little sister, Donatella, who at that time had the age of 10 years. He studied architecture but eventually ended up moving to Milan to devote himself to the world of fashion, and finally, in 1976, the Versace brand is created with the help of his brother Santo Versace.
His glamorous style led him to the top of the catwalk, innovating techniques and materials used. With their designs emphasized women’s body with sexy and daring dresses that revolutionized the catwalks, making their garments were demanded by great artists of music and film. Even Liz Hurley (British actress, model and fashion designer) captured the media attention thanks to a black Versace dress with gold safety pins accompanied by a lot of cleavage. That was how the dress was nicknamed “THAT DRESS”.
Is considered passionate about art, both Cubist and Art Decó. Hence the most recognized symbol that is associated signature: the jellyfish, as compared her workshop with a study of the Renaissance. We can see a strong influence of Andy Warhol, from Greek and Roman art and modern abstract art.
Jane Fonda, Cindy Crawford, Cher, Elton John and Sting were some of his friends and he was an absolute fan of Almodóvar.
His shows have been led by great fashion icons such as Claudia Schiffer or Naomi Campbell and has repeatedly been on the cover of Vogue magazine with models like Kate Moss, Tatajna Patitz, Cindy Crawford (with Richard Gere) and a countless mentions in different media that made the brand more prestigious.
Unfortunately, on July 15 the summer of 1997, Gianni Versace was murdered in front of his Miami Beach mansion by serial murderer Andrew Phillip Cunnanan, also finally ended up committing suicide to avoid police capture him. His body was found on a yacht.
After the death of the designer, his sister Donatella decides to lead the brand in different stores.
Gianni Versace:one of the most important figures in the world of fashion
